IHOP TO OFFER FREE PANCAKES TO GUESTS NATIONWIDE ON FEBRUARY 5
NATIONAL PANCAKE DAY TO RAISE MONEY FOR CRISIS PREGNANCY CENTERS AND OTHER LOCAL CHARITIES
Fundraiser Aims to Raise $3 Million for Crisis Pregnancy Centers
and Other Local Charities
Glendale, Calif. – (January 7, 2013)- Batter up, breakfast lovers! IHOP®, one of America’s most popular family-friendly restaurants, known for “everything you love about breakfast,” will once again invite guests to enjoy free pancakes during National Pancake Day on February 5, 2013, while raising money for Crisis Pregnancy Centers and other local charities. On this day, the restaurant chain hopes to raise $3 million.
During National Pancake Day, the company’s largest philanthropic event of the year, more than 1,500 IHOP restaurants across the country will invite guests to enjoy a complimentary stack of IHOP’s signature delicious buttermilk pancakes from 7 a.m. to 10 p.m. Guests will be encouraged to make a voluntary contribution to the local Crisis Pregnancy Centers or other local charities.
This will mark the eighth year that IHOP has held National Pancake Day, which to date has raised more than $10 million dollars for local charities. In 2012 alone, IHOP raised more than $3 million for Crisis Pregnancy Centers and other local charities.
“For the past eight years, it has been a pleasure and a privilege for all of us at IHOP to participate in this worthy event, and each year our guests have proved to be incredibly generous, helping us not only reach but surpass our goal. We look forward to continuing that trend this year as we plan to once again flip and serve about 4 million free pancakes for charity,” said Julia Stewart, Interim President, IHOP and CEO of the parent company, DineEquity, Inc.
For more information on National Pancake Day, visit www.ihoppancakeday.com.
For 54 years, IHOP has been a leader and expert in all things breakfast and a leader in family dining. The chain is highly competitive in its menu offering, serving 65 different signature, made-from-scratch breakfast options as well as a range of meals under 600 calories. Beyond offering “everything you love about breakfast,” IHOP has a wide selection of popular lunch and dinner items, as well. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. As of September 30, 2012, there were 1,565 IHOPs in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico, the United Arab Emirates, and the U.S. Virgin Islands. Under the licensed name IHOP at HOME® consumers can also enjoy a line of premium breakfast products available at leading retailers. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN)
NOTE TO EDITORS:Pancake Day is a tradition that dates back several centuries to when the English prepared for fasting during Lent. Strict rules prohibited the eating of all dairy products during Lent, so pancakes were made to use up the supply of eggs, milk, butter and other dairy products…hence the name Pancake Tuesday, or Shrove Tuesday. IHOP’s National Pancake Day will take place a week before Shrove Tuesday on Tuesday, February 5.